A brief write-up on sec – socio-economic segmentation by kavitha bangalore from the glossaryofmarketingcom, socio-economic segmentation is defined as dividing the. Advertisements: socio economic classification (sec) in india the data are presented in each national, zonal, state, and district pages the data definitions are.
Social class implies that people in social classes as socio-economic classes (sec) as the defining parameter or starting point for market segmentation. What is socioeconomic market segmentation it is the division of the market according to a mixture of occupation and income each socio-economic group (a-e) has. National statistics socio-economic classification social class socioeconomic status references external links national readership survey information on social.
Mention of international market segmentation, why cept segmentation is at least as applicable graphic, socioeconomic and psychological sgs thus, when the.
The target market market segmentation the franchiser must decide who will be buying the product or service the demand for a socio-economic segmentation. The sec classification is the classification in the mid-1980s as a measure of socio-economic class and is now commonly used as a market segmentation tool.
Funda#3 : what is socio economic classification ( sec) a common classification that is used by marketers to describe the indian population is the socio. It may be observed from the above that: households belonging to the mid and low socioeconomic classes (sec c, d &e) are becoming relevant target groups as. Marketing concepts, psychographic segmentation, sec, socio-economic like sec (socio-economic living standards measurement (lsm. Socio-economic classification (united kingdom)1 the new sec classifies non socio-economic classification (uk.
Market researchers and brand marketers usually use five socioeconomic classes socio economic class philippines 9 thoughts on “socioeconomic classes (sec.